Contextual Advertising

Glossary for Publishers

  • Score: The score is calculated by taking the voting results for a certain name and comparing it to the others. It is a comparative percentage. The first, and best, position will be 100%, the position in the middle will be 50%.
  • Web popularity: Web popularity is calculated by taking the Google results for a certain name and comparing it to the others. It is a comparative percentage. The first, and best, position will be 100%, the position in the middle will be 50%.